People who receive promotional pens keep them on average longer than 4 months according to a recent study by the Advertising Specialty Institute (ASI). In fact, ASI found that writing instruments are the most-recalled advertising specialty item with 54% of or respondents who recall owning promotional pens.
Promotional metal pens add an element of sophisticated style to your logo. Whether opting for classic silver barrel or bold metallic colors you can create the winning combination for your company. The BIC Clic Pen with Nickel Plated Silver Trim provides a spacious imprint area on the barrel with mix and match color options. Coordinate the bottom of the barrel and top to match your logo. Polished nickel plated silver trim adds to this click-action ballpoint pens’ classic good looks.
Personalized metal pens are great for any industry. Why? They’re useful and useful promotional products are kept longer. According to ASI, 38% of respondents keep promotional writing instruments at their home or office, 9% keep them in their car and 15% carry promotional pens with them.
Whether at home, the office or on-the go your message is sure to make an impression. According to an ASI study promotional writing instruments produce 363 impressions per month! Talk about return on investment. On average writing instruments are used 64 times a month, the most frequently used of all promotional products.
Glean results with promotional metal pens like the BIC Citation Ballpoint Pen with a slim barrel and high shine, polished nickel plated trim. Contrasting color barrel calls attention to your imprint, making a beautiful billboard for your brand.
ASI found that 53% of respondents who received promotional writing instruments have done business with the advertiser after receiving the pen. The cost per impression is very low, with fractions of a cent per impression. ASI found that writing instruments on average cost $0.002 per impression! Incorporate promotional metal pens into your next campaign for ROI that makes sense.
Other Promotional Writing: