Reach more people, with a more permanent message, for a fraction of the cost, with promotional products.
Why Promotional Products?
Promotional products are useful, long-lasting and appreciated. These cost-effective tools can have a measurable impact with a high perceived value, and easily be used to compliment other advertising media.
Promotional Products are Appreciated
- 83% of American consumers like receiving a promotional product with an advertising message
- 48% would like to receive promotional products more often
- 38% feel promotional products serve as a constant reminder of the advertiser.
Promotional Products have an Exceptionally High Recall Rate
- 90% of consumers surveyed possess a promotional product received within the last 24 months
- 94% of those consumers could recall the promotional product
- 89% could recall the advertiser
- 78% could recall the message.
Promotional Products Evoke Positive Emotions
59% of recipients have a greater positive reaction to receiving a promotional product than to other forms of advertising.
Top 10 Reasons Recipients Keep a Promotional Product
- 92% - Useful
- 30% - Desirable
- 29% - Attractive
- 19% - Serves as an informative reference tool
- 17% - Fun
- 14% - Loyalty to the advertiser
- 7% - Unique
- 3% - High Value
- 3% - Educational
- 3% - Other
Source: Promotional Products Association International (PPAI), 2009