The Power of Promotional Products

Promotional Products Motivate Consumers to Take Action

When asked which medium has the greatest ability to provide someone an incentive to take action, consumers overwhelmingly favored promotional products.

Brand Power Pie Chart

Reach more people, with a more permanent message, for a fraction of the cost, with promotional products.

Why Promotional Products?

Promotional products are useful, long-lasting and appreciated. These cost-effective tools can have a measurable impact with a high perceived value, and easily be used to compliment other advertising media.

Promotional Products are Appreciated

  • 83% of American consumers like receiving a promotional product with an advertising message
  • 48% would like to receive promotional products more often
  • 38% feel promotional products serve as a constant reminder of the advertiser.

Promotional Products have an Exceptionally High Recall Rate

  • 90% of consumers surveyed possess a promotional product received within the last 24 months
  • 94% of those consumers could recall the promotional product
  • 89% could recall the advertiser
  • 78% could recall the message.

Promotional Products Evoke Positive Emotions

59% of recipients have a greater positive reaction to receiving a promotional product than to other forms of advertising.

Top 10 Reasons Recipients Keep a Promotional Product

  • 92% - Useful
  • 30% - Desirable
  • 29% - Attractive
  • 19% - Serves as an informative reference tool
  • 17% - Fun
  • 14% - Loyalty to the advertiser
  • 7% - Unique
  • 3% - High Value
  • 3% - Educational
  • 3% - Other

Source: Promotional Products Association International (PPAI), 2009