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Types of Promotional Packaging

·         Wrapping Paper

·         Ribbon

·         Bags

·         Tissue Paper

·         Boxes

Promotional packaging is another way to get your branding in front of your audience. From customized wrapping paper to branded bows and bags, there’s something for every occasion. Use this list to help you decide what might work for your next promotion.

Wrapping Paper

·         Colors: Available in many colors to match your branding.

·         Sizes: Any – wrapping paper can generally be printed as large as the printer will allow and cut down to any size.

·         Customizable: Add your logo and brand message over the entire sheet of paper.

·         Uses: Ideal for gifts in boxes or with distinguished edges for easy wrapping.

Bonus: Customization is easier because it’s printing on paper. Your artwork should look exactly as you design it. The only additional costs usually come from the type of paper you choose and the number of colors you include.

Ribbon

·         Colors: Available in many colors to match your branding.

·         Materials: Range from synthetic nylon and polyester to soft fabrics like cotton and velvet.

·         Sizes: Available in different sizes from miniature to extra-large (think car commercials).

·         Customizable: Sometimes a small logo can be added.

·         Uses: Serves as a nice “final touch” to wrapped or bagged gifts.

Bonus: For nicely packaged gifts, a bow could be all you need.

Bags

·         Colors: Available in many colors to match your branding.

·         Materials: Paper, plastic or various fabrics to fit any budget.

·         Sizes: available in different sizes from miniature jewelry bags to extra-large beach totes.

·         Customizable: Depends on the material—some bags allow full coverage artwork, others only allow for a one location logo embroidery or screen print.

·         Uses: Ideal for gift bundles/packages with multiple smaller gifts inside. Also useful when you’re not sure of the gift’s shape/size.

Bonus: Reusable bags earn additional impressions and brand exposure.

Tissue Paper

·         Colors: Available in many colors to match your branding.

·         Sizes: Any – typically sold in sheets and can fill bags of any size.

·         Customizable: Add your logo and unique design to the entire sheet.

·         Uses: Serves as padding/filler in gift bags and boxes or can be an alternative to wrapping paper for delicate gifts like jewelry or glassware.

Bonus: Pair branded tissue paper with a gift bag or box for additional exposure in every gift.

Boxes

·         Colors: Varies – often white, black or brown (cardboard)

·         Sizes: Any – from minatures for USB drives to extra-large boxes for furniture and sizable gift sets.

·         Customizable: Add your logo and unique design—location imprint may vary depending on size.

·         Uses: boxes protect contents better than other forms of packaging. They also mail well.

Bonus: Some companies offer die-cut foam to fit your unique gift item. It protects your gift and makes a lasting impression.

 

11/20/2015 HALO Branded Solutions