The NCAA Men’s Basketball Tournament is underway, and the particular effect it has on March is felt by the thousands who fill out a bracket. Some rely strictly on the stats for their picks, while others use a less scientific means for filling out their brackets. Either way, when it comes down to making a decision about a fan’s favorite team or alma mater, there’s a good chance that many will make a choice based on their personal feelings rather than any odds of actually winning. What breeds this kind of team loyalty? When looking into “top fans in NCAA basketball,” I noticed that one thing is consistent – good branding. So what can your brand learn from college basketball?
The other day, I went to the grocery store with my logoed reusable bags in tow. As the cashier packed my groceries into my various bags, I realized that our reusable totes say a lot about us. They tell our story – which brands we prefer, what we value and where our loyalties lie.
Earth Day is just around the corner, April 22, but to show your support for eco-friendly initiatives, you need to do more than add a “Happy Earth Day” message to your email blast. The choices you make for your company or organization will reflect their values – so you’ll want to make sure your promo items match your mission and messaging. Below are some categories to consider when looking for eco-friendly promotional products. Continue reading
By now, everybody gets it. We understand the benefits of reusable bags, other than being environmentally friendly, it can be less of a hassle to use these bags as opposed to the paper or plastic bags the store provides.
But if you’re like me, you sometimes forget your promotional reusable bags and leave them in the trunk of your car or at home. It’s so frustrating when this happens because I miss an opportunity to be kind to our planet — not to mention gain exposure for my favorite brands and avoid having to pay for the store’s plastic disposable bags!
Once again, HALO is looking for rising marketing superstars in its scholarship contest. We’re looking for students who demonstrate creativity and a passion for marketing, advertising and/or communications. Remember, a career in “marketing” doesn’t necessarily need to have “marketing” in the title. Graphic designers, direct sales people, merchandisers… they all have to think like a marketer from time to time. In fact, regardless of career path, people need to market themselves daily. We each have our own brand and it comes through in job interviews, on social media and in what we wear. Continue reading