How to Create an Employee Referral Program


Employee referral programs are quickly becoming a corporate staple. After all, corporations with employee referral programs have an average retention rate of 46% compared to 33% in organizations that do not have a program.

The key to referral programs’ success in attracting top candidates in your initial investment – if you take the time to find and hire a competent employee, chances are their peers would also be a stellar match. And who doesn’t love working with friends?

As you track the metrics and success of your referral programs you’ll notice that those with better employee rewards will naturally have more engagement. Creating an employee referral program is fairly straightforward: determine the hiring and referral procedure, promote the program within your corporation so employees are aware of the program and determine the benefits or rewards for employees who successfully refer candidates. So what should you do to create a successful referral program?

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Best Uses for Reusable Bags


Customizable bags like the totes on are some of the most consistently popular promotional items because of the significant amount of impressions they generate for brands. According to the Advertising Specialty Institute, reusable bags generate more impressions than any other promotional item at about 5,700 impressions per bag.

You can increase your impressions and vary the audience who sees your brand name by finding creative uses for reusable bags and encouraging your audience to use the bags in new ways. Reusable bags are versatile. Consider giving out reusable bags at these locations or encouraging their use for these events or activities:

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Ideal Image President’s Club — Case Study

Ideal Image President’s Club


Ideal Image, The Advanced MedSpa, is the most trusted name in laser hair removal. A national leader in performing laser hair removal and non-surgical aesthetic services, Ideal Image is renowned for their innovative technology and highly-trained licensed professionals.

The Ideal Image President’s Club is a prestigious award that recognizes top sales people for overachievement of their goals and quota. Sales reps who reached the President’s Club achievement were awarded a trip to a Cabo San Lucas resort and received a travel gift package to further show Ideal Image’s appreciation.

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5 Best Promotional Products to Give Away at Sporting Events


Local sporting events are a terrific venue to gain exposure for your brand. By giving away useful promotional products, you’ll improve the comfort of sports fans and foster team spirit. You can bank on a wide range of demographics at sporting events, but attendees are united by their support for the town’s favorite team.

According to PPAI 79% of people research a brand after receiving a promotional product. Keep fans buzzing about your company long after the game has ended by investing in trendy promotional products prominently featuring your logo.

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Top Patriotic Promotional Products for Veterans Day


Veterans Day is just around the corner on November 11. What’s your promotional marketing plan to honor military veterans and spread brand awareness? While Veterans Day may not be as popular as the Thanksgiving holiday, it’s actually easier to promote. Veterans Day gives you a clear demographic, and provides an opportunity to form bonds with potential customers by showing support for veterans. For example, choose a school or community event near you and hand out these personalized military gifts.

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