By now, everybody gets it. We understand the benefits of reusable bags, other than being environmentally friendly, it can be less of a hassle to use these bags as opposed to the paper or plastic bags the store provides.
But if you’re like me, you sometimes forget your promotional reusable bags and leave them in the trunk of your car or at home. It’s so frustrating when this happens because I miss an opportunity to be kind to our planet — not to mention gain exposure for my favorite brands and avoid having to pay for the store’s plastic disposable bags!
Once again, HALO is looking for rising marketing superstars in its scholarship contest. We’re looking for students who demonstrate creativity and a passion for marketing, advertising and/or communications. Remember, a career in “marketing” doesn’t necessarily need to have “marketing” in the title. Graphic designers, direct sales people, merchandisers… they all have to think like a marketer from time to time. In fact, regardless of career path, people need to market themselves daily. We each have our own brand and it comes through in job interviews, on social media and in what we wear. Continue reading
Plastic disposable bags are usually the “default” bag used at supermarkets and drugstore chains but they can be costly to our environment and economy. Reusable bags can easily be used as an eco-friendly substitute — not to mention it’s a savvy way to advertise your business.
Reusable bags can be used for various types of outings and are comfortable to carry — the benefits of reusable bags seem almost endless.
So you’ve decided it’s time for some rebranding. The research is complete, the new creative has been executed, and you held a soft launch (at least internally) to share the new branding. The next part of your rebranding strategy should be the big, official launch. You could choose to announce the new brand via social media or traditional advertising (and you should… you want to cover all your bases), but first consider a large event or trade show for your rebranding debut. Continue reading
At HALO finding new, creative solutions for our customers is who we are. Our award winning technology and creative services give our clients a competitive edge in their marketing place.
Recently, HALO Account Executive, Ben Johnson, was recognized for his efforts working with Golf Channel. Our nation-wide network of Account Executives are here to work closely with you on any marketing campaign to help you get the most bang for your buck. And that’s exactly what Ben did. Continue reading