Improve Your Prospecting

prospecting23 Promotional Ideas to Bring in New Clients for August

In a prospecting slump? In search of new customers? Have you considered adding  a promotional product or “nice to meet you” gift to your prospecting campaigns? Promotional products make the perfect ice breaker and give prospects a tangible reminder of your meeting and brand message. Don’t just take our word for it, let’s look at some stats. According to a PPAI study:

  • 48% of consumers would like to receive promotional products more often.
  • 52% of consumers report having a more favorable impression of the advertiser after receiving a promotional product.
  • 52% of consumers did business with the advertiser after receiving a promotional product.

What does that mean for your prospecting efforts? Nearly half of consumers want a promotional product, think better of the advertiser, and do business with them after receiving a product. Now even with those impressive stats, that doesn’t mean you can just purchase a bunch of branded merchandise and the prospects will come running. You need a plan. 

Increase Your Credibility – School Spirit:
It’s no secret that school spirit runs deep in most communities, and nothing gets people excited like free products with their favorite sports teams on them. By partnering with your local booster club or school athletic departments and co-branding a product giveaway, you not only promote school spirit, your brand credibility gets a boost.

Go Where the People Are – State Fairs: A majority of the country’s state fairs happen in August or soon after. Having a presence at the fair or sponsoring an event is an opportunity to reach people from across your state and beyond. When choosing your product, usefulness is key. 82% of recipients say they keep products because they find them useful, so make sure you give them something with a purpose.

Promote a Cause People Care About – National Dog Day (August 31): National Dog Day was created to bring attention to the plight of animals and encourage adoption. It’s estimated that 70-80 million dogs are owned in the United States, and it’s safe to bet your customer base contains more than a few dog lovers. Partner with local organizations to promote this cause and do some good for our four-legged friends.

Don’t forget to consult HALO’s BIG MARKETING CALENDAR for a more promotional ideas for August, September and October. Contact your HALO Account Executive for expert advice, ordering information and help creating the perfect product for your next promotion.


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