Trend Watch: Imagination

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“What’s trending?” It’s a question you ask us often. The best part? It’s a question we love answering. Utilizing lots of research, our team compiles the promotional products that reflect the trends you’re seeing in retail stores, online, and on the street.

Today’s conversation focuses on a boisterous and lively trend – we call it Imagination.  The Imagination trend is all about products that are loud, bold and a little bit out of the box.  This trend draws upon creativity – from bold prints, innovative added functionality, or maybe just bright colors, this trend just wants to have fun. Branded products in this trend are sure to make you smile at their originality, or maybe marvel at their ingenious design.

The products that fall into the Imagination trend are suited well for industries or companies that are willing to take some risks in their Marketing promotions, or those that are looking to make a splash with a younger audience. Job fairs on college campuses, intern welcome gifts or even trade shows are great places to mix in Imagination products.  The bright colors and unique textures in these designs are show stoppers.

If your next marketing promotion calls for a unique item that takes a common apparel accessory and upgrades it to the next level, look no further than the Mighty LED Knit Beanie:

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This customizable hat has a removable LED light that pops out when it’s time to wash this beanie.  Featuring three brightness settings and recharging capabilities, this hat is lit (see what we did there?).  Perfect for camping, walking or jogging at dawn or dusk, or even handy work around the house, this beanie has tons of case uses for all types of different brands.

An affordable way to use the Imagination trend is to pick customizable acrylic drinkware pieces.  These give you the bang for your buck that your budget will appreciate, without skimping on the creativity.  The Lightbulb Tumbler is a quirky and fun promotional item, its lightweight design makes it easy to pack up and take on the go for a tradeshow giveaway:

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This tumbler is sure to inspire brilliant ideas, and has a large area for your logo front and center.

The Imagination trend also has a techy side.  Ideal for those with a little bit of a higher budget, the Soundwave Audio Bottle may look like an ordinary piece of drinkware but there’s a hidden surprise:

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Built with copper vacuum insulation to keep your beverages cold or hot for extended periods of time, AND a built in Bluetooth speaker – this tumbler really does it all.  The screw-on lid doubles as your audio device, and keeps you jamming out to your favorite music at the beach or the park or on your next bike ride.  Stay hydrated and stay entertained – the perfect combo.

If you’re looking for a spark of creativity for your next marketing promotion, but can’t seem to get the wheels turning – contact HALO or your Account Executive! We love brainstorming project ideas and products in the Imagination trend make our job that much more fun.

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