4 Ways Custom Clips Can Help You Build Brand Awareness

Is it a bag clip? A chip clip? At HALO Branded Solutions, we call them Keep-It™ clips. Some brands overlook simple yet effective promotional options like custom clips because they aren’t centered as a fad or a trend.

However, the secret to success with promos like bag clips is their timeless reliability and eminent usefulness. Learn how to build brand awareness by getting cost-effective bag clips into the homes of your clients, customers, and connections.


The average promotional item is kept for one year –  according to the latest ASI ad impressions study. If you break down this statistic further, promos that are highly functional stick around for up to twice as long as other giveaways. This means promos like outerwear, umbrellas, and essential household items find a place in a household and stay there for a long time.

Giving away customized clips at events like trade shows and conventions may seem unorthodox, but that unique offering will remain on the desk, in the pantry, or on the refrigerator door of a prospective client for an extended period of time. Every time they crave a chip or check their calendar you will build brand awareness for your products and services.


As an advertiser, you want to increase your reach without spending money on a large variety of promotional products. Some popular promo items strongly connect with certain demographics, but may not have universal appeal; your baby boomer clients probably won’t think twice about a PopSocket®.

This is not the case with personalized clips — kitchen items and household essentials are among the most universally appreciated promotional products. They’re everywhere! 88% of American households own branded drinkware and other types of kitchen or household items. A custom clip connects with customers across all regions, genders, age groups, and industries.


Bag clips help keep chips and other food items fresh, but they also boast several uses around the house and in the office to ensure your brand name is prominently displayed. Customized clips can be used to:

  • Organize computer cords
  • Secure table cloths
  • Hang photos
  • Attach Christmas or party lights
  • Hold up trash bags
  • Post reminders
  • Hang laundry
  • Clip hair bands together
  • Hold books open
  • Keep a tube of toothpaste rolled up

Bag clips are versatile promos, and we offer versatile customization options so your custom clips are truly unique. We stock custom clips in a wide variety of size, style, and color options so you can always find the perfect fit for your visual branding.


Many promotional items perform well, but at a sizable cost. While items like polos, power banks, and duffel bags can set you back as much as $20 per item, personalized clips are less than $1 per item. A low price point maximizes your ROI and reduces risk, ensuring that the amount of brand awareness you build is never eclipsed by the cost. Small businesses and large companies alike can benefit from a boost in visibility as a result of an affordable promo marketing push.

Build brand awareness and reinforce your commitment to your customers with helpful, timeless custom clips. Talk to your HALO Account Executive to determine how custom clips and our other kitchen items fit into your next promotional marketing campaign.

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