Grow your organization and capitalize on the donors present at a nonprofit trade show. To accomplish this, you must stand out from the competition and entice attendees with clear visuals and messaging to stop at your booth. Getting them there is only half the battle: in order to see your donations increase, you must build relationships with attendees and impress with your marketing.
Make the most out of trade show events by following these guidelines for nonprofits:
Attract Attendees With Your Booth Design
Your booth design and use of space will make or break your trade show performance. Executing a professional and clean design that communicates your mission without overwhelming is your top priority. Invest in highly visual fixtures like a deluxe dye-sublimated table cover to help you brand from every angle of your booth. Retractable banners are easy to transport and provide additional visibility.
If you know your nonprofit trade show booth is underperforming, enter the HALO Branded Solutions Trade Show Booth Makeover Contest. Winners will receive targeted, innovative solutions providing a leg up at your next trade show. The prize is valued at $5,000! We are choosing winners in different categories, so you only have to compete with fellow nonprofits.
Invest in Tradeshow Giveaways
Promotional products are a powerful tool for nonprofit organizations because the products are linked to a worthy cause. Though the nonprofit sector is within the top 10 industries that invest in promotional products, according to a 2017 study by the Promotional Products Association International, the impact of a nonprofit promo item is believed to be much higher than that of a corporation.
According to the Cone Cause Evolution Study, 41% of Americans are more likely to buy or use a product if it is connected to a charitable cause. This number is up nearly double from where it was ten years before the study, implying that nonprofits can leverage promotional products while expecting more impressions and potential leads from items like promotional t-shirts, pens, tote bags, and thermoses.
Advertise Before the Trade Show
Reserving a space and preparing a show-stopping booth will certainly get you noticed, but do some legwork before the show to reach out to previous and potential donors. Targeted emails, social media ads, and word-of-mouth can lead to a much better turnout than if you rely on the buzz of the trade show alone. Nonprofit advertising is often affordable, so take a multi-channel approach to ensure donors know you’ll be attending.
Provide Individualized Service
With a single booth at a nonprofit trade show, interfacing with multiple prospective donors simultaneously can prove challenging. Consider incorporating multiple kiosks within your booth space so representatives can meet with attendees one-on-one when foot traffic is heavy. You can even cover different aspects of your mission and provide unique promos at each kiosk to incentivize attendees to stop by each station.
At a nonprofit trade show, first impressions are everything. Enter the Trade Show Booth Makeover Contest to put your best foot forward and help your nonprofit organization continue to grow.