When you think of a brand marketing trend, what do you imagine? A branded PopSocket? A five-second, self-aware YouTube ad? To find brand marketing trends that will boost your bottom line, don’t search for flashy gimmicks — research ways that brands are successfully converting casual shoppers into repeat buyers in 2019.
Here are the trends in brand marketing we feel are important for businesses of any size:
More brands are discovering the effectiveness of offering an immersive brand experience, as opposed to simply selling products to consumers. As consumers become savvier, are able to quickly complete product research, and read comparisons online, brands should become more organic and entangle more with consumers’ everyday lives. For example:
- National Geographic Encounter runs a themed museum exhibit, Ocean Odyssey, in NYC
- Kellogg’s Cereal Cafe, a themed restaurant, makes the dream of a wide-selection cereal eatery a reality
- Many malls and retail locations are offering spa services and personal stylists as part of the retail experience
As the younger Generation Z enters the buying market with full-force, bringing their pragmatic idealism with them, brands can’t afford to sit on the fence regarding social issues. Many brands are voluntarily creating debate and taking a stance, like Nike did with their Colin Kaepernick ad campaign.
As you brainstorm your marketing efforts, consider rebranding as an environmentally-focused brand and commit your brand to sustainable practices. Mainstay promotional products like reusable water bottles and tote bags will earn customer goodwill and generate hundreds of positive impressions.
Digitally-native brands investing their resources into a compelling web presence and innovative social media marketing are chomping away at brands stuck in older methods of marketing and targeting consumers. For a sense of how vital digital marketing already is, just consider the wallop that start-up mattress company Caspar dealt to leading big brands like Tempurpedic.
Consumers are constantly searching for fast, convenient solutions to their problems on their smartphone and online. Cultivate a winning combination of social media presence and ecommerce know-how to entice educated online shoppers.
However, the focus on digital trends in marketing comes with a huge caveat — many people are tired of constantly being plugged-in. This paradox is important to recognize as a small business or large corporation. Millennials and members of Generation Z are leaving social media in surprising numbers, and many people are detoxing from devices for lengthy periods of time.
To fill this void, invest in marketing strategies that create a positive view of your brand by giving away useful promotional products. 76% of people who receive promotional products will have a favorable view of the brand, and 92% of people keep promos simply because they’re useful. Consider gifting hats or outerwear to keep your brand on someone’s mind even after they’ve sworn off social media or take a break from their smartphone.
The Bottom Line: Effective Marketing Is Genuine Marketing
Anyone can quickly research your marketing claims and debunk bogus boasts or questionable claims in a matter of minutes. Shoppers are tired of traditional marketing — a worthwhile marketing approach is being genuine and transparent with your messaging. Embrace these current marketing trends to come out on top in an ever-shifting market.
Incorporate giveaways and promos into your marketing budget for an affordable, tangible marketing tool that will connect with advertising-adverse shoppers wary of online ads and TV spots. Contact your HALO Account Executive to start planning your promotional marketing strategy to stay relevant in 2019 and beyond.