Promotional products continue to be a successful component of any marketing campaign because of their low cost and high ROI. According to the Advertising Specialty Institute (ASI), promos average a cost of 0.6 cents per impression – an unbeatable value for marketing departments on a budget.
Not every promotional product is built the same, as some cost much less than others. To calculate the true value of a promo, you must consider the amount of impressions it makes per dollar. With that in mind, we’ve rounded up the promotional products that provide the best value so you can order your next batch of trade show giveaways with confidence.
Tote bags are indispensable promotional products, helping customers cut down on plastic at the grocery store or helping them transport a delectable picnic to the park. Tote bags are taken on trips near and far to ensure your brand is exposed to a wide audience. The most exciting aspect of a tote bag for a marketer is their cost-effectiveness: tote bags average 1,000 impressions per dollar spent!
Our water-resistant Best Seller Grocery Tote is available in over a dozen colors so you can make an impact without breaking the bank. Bags generate nearly 6,000 impressions during their lifespan, so even a high-value Natural Canvas Tote Bag will lead to about 500 impressions per dollar spent.
Pens are a go-to promotional item for a reason: a pen that writes smoothly and looks sharp will stay in rotation at a desk or in a bag for months at a time. A promotional pen averages 500 impressions per dollar spent, which is right up there with billboards in terms of effectiveness, but at a fraction of the cost. Order some inexpensive Javalina Jewel Ballpoint Pens for your next trade show and keep track of how many recipients ultimately follow up with your business. Few marketing techniques are as dependable as simply giving someone a quality pen.
The average number of impressions per dollar for a standard promotional calendar comes out to 333 — that’s quite a return! Plus, when someone uses a promotional calendar featuring your brand, you know the product will remain visible for 12 months, which is longer than other popular promotional products.
Who doesn’t proudly wear a few promotional tees as part of their monthly rotation? 58% of U.S. consumers own promotional t-shirts, and at 200 impressions per dollar, they represent a tremendous value for small businesses. With over 40 color options, our customizable t-shirts offer brands the best opportunity for personalization compared to other promotional items.
As a crucial component of any office or cubicle, desk accessories generate an average of 125 impressions per dollar, which is less than one penny spent per impression. With a wide selection of professional options ranging from mousepads to business card holders, we empower businesses to elevate their brand appearance without spending a great deal to do so.
With nearly 3,000 impressions over the course of their life span, promotional headwear like caps and beanies should be at the top of every marketer’s list. Cater to your target demographic by choosing and designing headwear that is both stylish, trendy and appropriate for the weather (nothing delights customers in colder regions like a knit beanie).
Promotional products are tied for the title of most cost-effective marketing techniques. Make every dollar count by investing in high-value promotional products that maximize impressions on a budget. Contact a HALO Account Executive today to determine how to fit promotional products into your marketing efforts.