National brands must carefully analyze macro trends in marketing to keep sales consistent and ensure their message is relevant. For local businesses, everything is about context. What works for an auto repair shop in Chicago won’t be the winning solution for a pizza parlor in Savannah — you need to understand the motivation of shoppers in your own neighborhood.
The key to success in a local market is building a loyal community of repeat buyers and visitors. Here are our top local business marketing tips to give you an edge in a crowded and competitive local market.