How Promotional Products Compare to Other Forms of Advertising

Promotional products only represent 7% of the overall advertising market share. To compare, online ads account for 24% of the market share while traditional broadcast ads account for a whopping 34%, almost one-third of all ads. So why are promotional products considered among the most cost-effective forms of advertising? Here’s the rundown on how promotional products stack up against online ads, broadcast spots, print ads, and mobile ads.

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How to Improve Your Trade Show Engagement

You’ve decided to attend an upcoming industry trade show that fits your marketing objectives. You’ve got it all lined up and you know exactly what kind of foot traffic you want to attract. Before you sign up as an exhibitor, ask yourself — how did your last trade show go? Did you leave the event with fewer leads and less engagement than you’d hoped?

If you’ve logged underwhelming performance at previous trade shows, it’s time to turn the tide with these uncomplicated and effective trade show booth ideas. Build your promotional plans around these fundamental ideas to have attendees crowding around your booth.

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Local Business Marketing Tips

National brands must carefully analyze macro trends in marketing to keep sales consistent and ensure their message is relevant. For local businesses, everything is about context. What works for an auto repair shop in Chicago won’t be the winning solution for a pizza parlor in Savannah — you need to understand the motivation of shoppers in your own neighborhood.

The key to success in a local market is building a loyal community of repeat buyers and visitors. Here are our top local business marketing tips to give you an edge in a crowded and competitive local market.

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Ways to Use Promotional Products in Golfing Tournaments

There are many things to consider when planning a golf event. Details like venue, registration, supplies, and prizes all matter when planning for a successful event. Whether hosting an elaborate golfing tournament or taking the office out for a fun company outing, there are plenty of logistics to take care of before you tee up on the first hole.

Read our quick golf tournament planning guide to host a hole-in-one golf event, and learn how personalizing golf gifts will maximize your event’s impact.

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6 Unique Made in the USA Promos

At HALO Branded Solutions, we offer an ever-growing assortment of Made in the USA products. Leave a lasting impression by choosing promos that will fit your budget, support American workers and expand your brand.

Here are  a few of our favorite American made promotional products:

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