Custom apparel is a smart way to spread your marketing message – your audience wears your logo and promotes your brand to everyone they meet. The problem? Actually getting people to wear branded apparel. If you’re considering setting up a corporate apparel program for employees or a company store where fans of your brand can purchase swag like beanies and hoodies, it’s important to include apparel that your audience will actually wear.
So what kind of custom clothing should you include in your corporate apparel program or company store? Here are the essential features that will ensure your apparel is kept in rotation for months and even years:
Choose Comfortable Fabrics
The type of fabric can be a game changer when it comes to wearable promos. Request samples so you can feel the fabric yourself before making a decision. Comfort is key, but in some cases you may want to consider function, too. If you’re looking for polos for your employees to wear while working outside, for example, you’ll want options with moisture-wicking technology to help keep them cool while outdoors.
Our men’s performance polo includes UV protective fabric and moisture-wicking technology for a long-lasting lifespan. Shirts with tag information printed directly on the fabric or with tear away options provide additional comfort without an itchy tag.
Carefully Place Your Logo
Yes, you want your logo to be visible, but keep in mind that promotional apparel is only valuable if it gets worn. If you’re using promo clothing for fundraising and brand awareness try clever phrases and unique artwork that will resonate with your audience.
If you’re hoping employees will add your apparel to their rotation of office attire go for items with subtle logo placement. The best custom apparel is subtle and classy so recipients can proudly wear their new pieces to the office, happy hour and even on the weekends. Read HALO’s Three Parts of the Perfect Branded T-Shirt for tips on creating a completely wearable promo t-shirt and other types of clothing.
Think Beyond the T-Shirt
Promotional t-shirts are certainly popular promos, but they’re not the only custom apparel that connects with a wide audience. In fact, outerwear positively affects a recipient’s opinion of your brand even more than a t-shirt. It might benefit your brand to go for custom apparel like hoodies, hats or even wearable tech promotional products.
In a company store variety will help you gauge interest in various products so you know what to stock in the future. At trade shows and other events choosing unique custom apparel will help your brand stand out among the competition.
Promotional hats appeal to mass audiences and are available in a variety of styles. Customized scarves make nice gifts and thoughtful additions to your company store, especially in the winter. Personalized gloves come in a variety of styles and colors to complement your brand message. Dream big, and don’t get stuck on t-shirts.
Offer a Variety of Sizes
Look for items that fit people of all shapes and sizes. You want your promotional clothing to appeal to your entire audience, regardless of the size they need. When it comes to keeping your store stocked refer to HALO’s Sizing Guidelines. It’s a quick “cheat sheet” you can use when choosing sizes to order for an event.
When it comes to promotional apparel, put yourself in your audience’s shoes — would you add the promo piece to your own wardrobe? If so, then you’re probably on your way to choosing a smart promotional piece. Discuss your ideas for custom apparel with a HALO Account Executive to order promotional clothing that people will actually wear.