Expect to see your gym full of new members come January 1st! “Get more exercise” was tied for the most common New Year’s resolution in 2018, and that statistic is unlikely to change as we head into 2019. Many employees around your office will set fitness benchmarks as part of their New Year’s goals. One of the best ways to provide value for these hard workers (while increasing your brand awareness) is to gift branded sportswear at your headquarters and at industry events.
Customized sportswear makes new impressions for your brand wherever people are active — at the gym, in the park, by the beach and on any sidewalk. As we turn the page on 2018, make the most of your promotional marketing budget by investing in these great branded sportswear promos:
Fitness Pullover — Layering is important for running or jogging in cold weather. Performance fabric provides better thermoregulation and moisture-wicking capabilities when compared to standard cotton jackets and fleeces. With this in mind, gift your employees stylish half-zip pullovers, available for men and women. The unique, trendy cut and wide choice of color options will ensure your employees look great while wearing your customized sportswear.
Performance T-Shirt — No need to sacrifice brand exposure once the workout heats up and the pullover is set aside. Give away branded performance t-shirts constructed from 100% polyester fabric. Available in men’s and women’s sizes, our C2 Sports tees manage moisture and contain anti-microbial properties, making them a staple of anyone’s exercise wardrobe. Choose between dozens of colors and plenty of imprint options for full customization.
Fitness Pants — Complete their exercise ensemble with specialized pants for training or simply lounging around the house. Men will love our branded Endurance Fulcrum Pant made of a polyester, spandex-jersey blend with heat transfer label for tag-free comfort. For the women in your office, order a set of personalized NRG Fitness Pants that sport a fitted profile and breathable fabric.
Expand your fitness branding beyond activewear. Consider these other promotional items to capitalize on the January uptick in exercise:
Exercise Kit — A perfect companion to branded sportswear is a stylish exercise kit. Convenient kit features a Clip N’ Step pedometer, exercise resistance band and personalized travel pouch with your logo. Help recipients accomplish their New Year’s resolutions with the tools they need to succeed in the gym or at home.
Sports Bottle — Whether mixing a protein shake on-the-go or staying hydrated during a mile run, everyone with a fitness regiment needs a convenient sports bottle by their side when they exercise. Round out your promotional fitness branding with an eco-friendly 24-ounce sports bottle that is 100% biodegradable and recyclable. Choose from several different colors and include a two-color screen print to make a lasting impression.
Fitness Planner — Keeping track of your daily workout is half of the battle. With an Upright Weekly Planner, recipients can schedule their workouts, track their progress and record their accomplishments to stay on top of their fitness goals.
Contact a HALO Account Executive today to discuss how customized sportswear can fit into your overall marketing plan. We’ll work with you to craft promotional sportswear consistent with your brand image and reaches your niche target audience.