Once again, HALO is looking for rising marketing superstars in its scholarship contest. We’re looking for students who demonstrate creativity and a passion for marketing, advertising and/or communications. Remember, a career in “marketing” doesn’t necessarily need to have “marketing” in the title. Graphic designers, direct sales people, merchandisers… they all have to think like a marketer from time to time. In fact, regardless of career path, people need to market themselves daily. We each have our own brand and it comes through in job interviews, on social media and in what we wear.
So if you know any young people who live and think like marketers, pass this opportunity along so they can start thinking about these essay questions before the May 1 deadline:
- Describe your favorite use of promotional products by a company or organization. What was the product? Why was it a positive addition to the brand’s marketing campaign? (Example: You received your favorite bag while volunteering in your community or you saw a “street team” promoting a new beverage with samples and water bottles.)
- Give an example of a rebranding strategy done well. Why was the change necessary, what steps did the brand take to implement the change and what was the result?
- With summer just around the corner, how can marketers heat up their brand messages by adding promotional products to their marketing mix? What summer-time promos would you recommend and why? (Example: Sponsors of a music festival may hand out packets of sunblock or stylish sunglasses; a company hosting a golf outing may send participants “thank you” bags with golf balls and tees after the event.)
Applicants will also need their most recent school transcript (with a GPA of 3.25 or better), a letter of recommendation and a works cited with their essay. You can read full details at halo.com/scholarship.
Looking for inspiration? Check out our past winners’ essays: