How to Make Your Brand Stand Out at Sponsored Events This Spring


No matter how tight your marketing budget might seem this quarter, it’s essential for your business to make an appearance at one or more conferences or sponsored events this spring. Don’t merely attend – having a booth at a popular conference conveys that you are a trusted thought leader in your industry.

Attendees at sponsored corporate events already exist within your target demographic. Sometimes the standard giveaways can sway a potential customer, but more and more businesses have to recalibrate the conventional marketing tactics in order to entice a generation of leads who have seen the standard booth and pitch before. Leverage promotional products to your advantage to make your brand stand out without sinking too much capital.

Refuse to Blend In

36558-7509_navy_editedThe first step is to get foot traffic over to your booth. A sleek banner display flanking either side of your table will draw the eye and ensure your spot isn’t passed up in the shuffle by passerby. These signs keep your brand name in forefront of attendees’ minds, and offer plenty of additional space for you to include names of your best-selling products and services. Complement the banner with a colorful table cover to utilize the most marketing space.

Combat the Weather

5410-sg850_editedOutdoor events are more common in the spring. If you secure a spot at a charity golf event or a job fair you should relish the unpredictability of those April showers. Bring helpful promotional products featuring your brand name that will shield participants from inclement weather conditions – pack some umbrellas in case it begins to rain, and hand them out as the first drops begins to dribble. Your company logo and name will be visible throughout the event! Also invest in some bamboo sunglasses for those especially bright afternoons as giveaways.

Feature a Major Prize

20391-nv3565_blacksilver_editedBuilding a list of email addresses and contact information will be simple if attendees exchange this information to enter a raffle or drawing. Generate more leads by choosing a utilitarian and unique prize for your drawing, like an assortment of delectable gourmet sweets. This will also increase foot traffic throughout the event, as people who have entered the contest will circle back to learn if they are the lucky winner.

Create a To-Go Version of Your Brand

Promotional products go a long way in helping prospects remember your brand, but remember to sell them on your offerings as well during the event. If you offer tangible products through your business then package “to-go” bags containing trial versions of your product. If you offer services then rehearse a comprehensive demo that can sway attendees. Offer trial memberships to people who provide their contact information at your booth.

Take full advantage of industry conferences and sponsored events in your area to make a big impression within local and regional markets. Consult with your HALO Account Executive about other methods of using affordable promotional products to maximize your ROI.

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