Each year on June 27, the Vision Council commemorates National Sunglasses Day to raise awareness for protecting one’s eyes from harmful ultraviolet sun rays. With accompanying hashtags (#NationalSunglassesDay and #SunglassSelfie) and a concentrated social media push, the holiday represents a great opportunity to position your brand front and center using promotional sunglasses.
Keep Your Logo Legible
Sunglasses are among the most useful promotional items you can give away because a recipient could potentially use them for years. Of course, the problem with common sunglasses design is the lack of promotional space, so you must carefully choose a frame design to maximize the size of your brand name and logo.
Two-tone promotional shades are a fantastic choice for outdoor event giveaways. Many adults love this classic frame style and the colorful temples already catch the eye, making them the ideal place to include your logo. For sunglasses with greater flare, try mirrored Aviator sunglasses that also include plenty of room along the temple for branding.
Think Beyond Frames
Sunglasses work well as giveaways, but certain demographics will prefer the more durable and expensive pair they already own. On National Sunglasses Day (and at summer events leading up to June 27), you can also invest in promotional accessories for sunglasses that will prove useful to anyone.
Sunglasses are routinely exposed to the elements, and with seaspray or rain comes smudges and marks. Consider a combination of a branded lens spray cleaner pen and an optical cloth made of microfiber to provide for all sunglass cleaning needs.
If you have the budget, consider giving away a clip sunglasses holder so event attendees and your employees can conveniently store their sunglasses on their car visor. In large parking structures and on the street, every passing set of eyes is a free impression for your brand.
Leverage Social Media
Launch a campaign within your office and give employees matching branded sunglasses to promote National Sunglasses Day. Company-wide health initiatives bring issues like cataracts and vision loss into focus. Encourage your employees to share fun images of their new shades across social media platforms! Use the boost in visibility with hashtags like #NationalSunglassesDay to situate your brand in the spotlight. Just double check that everyone is posting with the correct hashtags!
You can also incorporate specific hashtags and branding language to introduce a wider audience to what your brand has to offer. Leveraging social media can be tricky, but with the right marketing plan, your brand can read as genuine while positively promoting your company culture. Fun social media posts with promotional products (like sunglasses) can attract prospective hires, while also increasing your overall visibility. Let nationally trending hashtags do the work for you.
Continue Promotion at Other Events
If you order branded sunglasses, you can extend your marketing capabilities by using the giveaways at other events throughout the summer. For example, if your company hosts a charity 5K, give competitors sport wrap sunglasses or polarized sunglasses to protect their eyes as they work up a sweat reaching the finish line. Any outdoor event is an opportunity to spread your logo via promotional sunglasses.
Do you need more ideas for capitalizing on National Sunglasses Day? Talk to your HALO Account Executive to order the most effective promos and giveaways for the holiday.