Warmer weather and seemingly endless summer sunsets the stage for some seriously fun outdoor activities. Any business or organization can take advantage of the most cost-effective methods of advertising by giving away summer promotional items at charity runs, company-wide barbecues, or as prizes for in-office contests.
Use your imagination and follow our guide to choose the best summer promotional items for every occasion. To get your creative ideas flowing, here are our picks for the best summer promos:
Sponsor an Awareness Event
If you have the staff necessary to organize a charity run or event, great! If not, you can still sponsor an awareness event and get your brand name out in the community with high-quality promotional items.
Basic promos go a long way at charity events, especially if the event involves walking, running, or otherwise sweating out in the sun. Make a difference in everyone’s day by giving away branded towels, sunglasses, water bottles or sunscreen packets. Promos like these allow attendees to focus on the event without getting sunburned or dehydrated.
All kinds of charity events occur in the summer because of the great weather. These promos are just the tip of the iceberg — learn how to use promotional products at your next charity event.
Embrace the Great Outdoors
Families in your community have been waiting all year to go hiking, attend music festivals, go to parades, and watch movies in the park on a cozy blanket. Promos that enhance these activities can become important fixtures in a family for years, serving an important purpose. Get your brand in front of countless people each summer by embracing outdoor promo products.
For example, outdoor folding chairs find a place in nearly every garage and are necessary for almost every type of outdoor summer event. Cooler bags and grilling accessories are essential for picnics, barbecues, and glamping trips. Find ways to incorporate these types of summer promotional items into your seasonal marketing efforts and reap rewards well past August.
Sponsor local festivals and outdoor events in your neighborhood by ordering can coolers or t-shirts in bulk. Your brand will find its way into hundreds of homes in your area. Outdoor events present a golden opportunity for local consumers to learn about your brand with items that will make a lasting impression – even after the summer season is over.
Focus on Safety
It’s not all fun-in-the-sun during the hot summer months — June is National Safety Month, presenting a great window to roll out a “safety first” campaign in the office. Most offices have mandatory safety training, so why not make your educational efforts more engaging and brand-centric? Give away professional and industry-appropriate safety gear like reflective apparel, flashlights, or safety glasses.
With a little creativity, you can craft any type of promotional marketing campaign around summer themes and items. If you aren’t sure how to approach your promotional product marketing during this season, just reach out to your HALO Account Executive — we take the time to hear the concerns of our clients and make your promo visions a reality.