Tag Archives: Trade Show Marketing

What Makes a Successful Trade Show Booth?

At an industry trade show, drawing attention is everything. The attendees are familiar with your competitors, and in order to draw prospects to your booth you must master the art and science of trade show marketing. Take risks and go … Continue reading »

Posted in Popular Giveaways, Promotional Products, Trade Show Marketing | Tagged , , | Leave a comment

3 Ways Giveaways Create Awareness for Your Brand

A few years ago, sixty percent of consumers with Internet access claimed they are more likely to buy products from brands they are familiar with, rather than take a chance on new brands. The implications of this innate buyer behavior … Continue reading »

Posted in Corporate Gifts, Promotional Event Marketing, Promotional Products, Trade Show Marketing | Tagged , , | Leave a comment

Launching Your New Brand at an Event

So you’ve decided it’s time for some rebranding. The research is complete, the new creative has been executed, and you held a soft launch (at least internally) to share the new branding.  The next part of your rebranding strategy should … Continue reading »

Posted in Marketing Insight, Promotional Event Marketing | Tagged , , | 1 Comment

Guest Blog – How to Design a Trade Show Display Without Breaking the Bank

When you’re planning a booth for a trade show, you really don’t have to invest a fortune in trying to make your booth stand out from all the other exhibitors. Some companies do exactly that however, and they spend a … Continue reading »

Posted in Promotional Event Marketing, Trade Show Marketing | Tagged , , | 1 Comment

Ten Trends from ASI Chicago

  Last week I attended the industry’s biggest show of the summer: ASI Chicago. With nearly 700 suppliers on the show floor and thousands of products, there was a lot to take in (and a lot to take home in … Continue reading »

Posted in Popular Giveaways, Promotional Products, Trade Show Marketing | Tagged , , , | Leave a comment