As of 2016, there are more than 2.8 million women with a history of breast cancer in the U.S., which is why it’s so important for women to get regular breast exams and mammograms. When detected early, treatment of breast cancer can be incredibly successful.
When it comes to cause marketing, there are countless benefits for both your brand and the charity or cause you are partnering with. In addition to receiving positive PR for your brand, you can help raise awareness by giving out breast cancer promotional items to help promote National Mammography Day and to encourage women to take preventative measures against breast cancer.
Even if you have no family history of breast cancer, that doesn’t mean you’re in the clear. Approximately 85 percent of breast cancers occur in women who have no family history of breast cancer; therefore it is essential to participate in a regular mammogram screening.
Although it’s important for women of all ages to participate in regular breast exams, including self-exams, once women reach the age of 40 it’s recommended they receive their first mammogram.
Mammograms tend to vary in cost depending on the facility they are conducted in, but are included as preventative health care under most insurance plans; therefore they are offered at no cost to women 40 and over if they have a participating health plan.
Mammograms are offered throughout various medical facilities in the U.S., but it’s best to ask your personal physician where the best place would be for you to get your mammogram at. If you feel you need any additional information, a few places you can contact for more information are:
• The National Breast and Cervical Cancer Early Detection Program (1-888-842-6355)
• The American Cancer Society (1-800-227-2345)
• The National Breast Cancer Foundation (977-248-9200)
Marketing your brand is important, but ultimately the most important thing is raising awareness for causes such as this one. This can be done by using any number of our pink breast cancer awareness products. Any time is the right time to focus on prevention, and on National Mammography Day, it’s important to remember this.
View our Cause and Effect Whitepaper for more information on the benefits of Cause Marketing.