It is time again for one of the biggest cause marketing event of the year, Breast Cancer Awareness Month. We have discussed the benefits of cause marketing for both your brand and the charity or cause you are partnering with, which are numerous (click here for more info on the benefits of cause awareness campaigns), but let’s not forget why cause marketing campaigns are so important.
Yes, money is raised for an organization in need and yes, positive PR is created for companies, but most importantly, awareness is raised. Breast cancer is the second most prevalent form of cancer found in women around the world, affecting 1 in 8 women during their lives. Nearly everyone knows someone touched by the disease.
Fortunately, it’s never too early or late to focus on prevention. When we see pink in October we are reminded of all the individuals who have fought and are currently fighting breast cancer as well as the importance of taking preventative measures.
We love to see all the new pink gear this time of year and have listed a few of our favorite products below. What is your favorite way to spread awareness for a cause?
No matter the cause, we have the perfect solution to show your support. View our Awareness Events section on HALO.com or contact your HALO Account Executive to help you find the perfect product for your awareness campaign.