Promotional apparel is a smart way to spread your brand message – your audience wears your logo and spreads the message to everyone they meet. The problem? Just because it’s wearable, doesn’t mean it will be worn. If you’re considering setting up a corporate apparel program for employees to purchase branded clothing or a company store where fans of your brand can purchase items, it’s important to include apparel that your audience will like.
So what kind of promotional clothing should you include in your corporate apparel program or company store? Here are some features to look for when making your product list:
- Comfortable Fabrics: The type of fabric could be a game changer when it comes to wearables. Ask for samples so you can feel the fabric before making a decision. Comfort is key, but in some cases you may want to consider function, too. If you’re looking for polos for your employees to wear while working outside, for example, you’ll want options with moisture-wicking technology to help keep them cool while outdoors.
- Logo Placement: Yes, you want your logo to be visible, BUT keep in mind that this promotional apparel is only valuable if it gets worn. If you’re using the promo clothing for fundraising and brand awareness try cute or clever phrases and unique artwork that resonates with your audience. If you’re hoping employees will add your brand to their office attire, go for items with subtle logo placement, so they are proud to wear their new pieces to the office, happy hour and even on the weekends. Check out HALO’s Three Parts of the Perfect Branded T-Shirt for tips on creating a completely wearable promo t-shirt (hint: these rules can apply to other clothing, too!)
- Think Outside the T-Shirt: Promotional t-shirts definitely deserve their time in the spotlight, but they’re not the only available promotional clothing. It might benefit your brand to go for something a little different such as hoodies, hats or even wearable tech promotional products. In a company store, variety like this will help you gauge interest in various products so you know what to stock for the future. At trade shows and other events, something other than a t-shirt may help your brand stand out among the competition.
- Variety of Sizes: Look for items that fit people of all shapes and sizes. You want your promotional clothing to appeal to your entire audience, regardless of the size they need. When it comes to keeping your store stocked, discuss options with your HALO Account Executive and refer to HALO’s Sizing Guidelines. It’s a quick “cheat sheet” you can use when choosing sizes to order for an event.
When it comes to promotional apparel, keep in mind that it’s not so much the specific item that will attract people but the features of that item that will pull them in. Ask for samples and put yourself in your audiences’ shoes. Would you add the promo piece to your own wardrobe? If so, then you’re probably on your way to choosing a smart promotional piece.
What’s your favorite type of promotional apparel? What have you seen work in corporate apparel programs? What is better for company stores and fundraising? Leave a comment below.