We’re back from the PPAI Expo in Las Vegas, and with one million square feet of exhibitor space there was quite a bit to see and do this year. We will be sharing new promotional products, educational insights, observations of what happens at a show of this scale and how it relates to your customers, and tips for your company’s next show exhibit. So, let’s jump right in and discuss…
Trade Show Ideas Designed to Get Attention
Before we start I would like to say that with a show this size there were many amazing, well-designed exhibit spaces that got our attention and had extremely helpful, friendly staff. If we tried to list them all, well, this would be a never ending post. So, the examples we have chosen were doing something completely different than their neighbors, and the ideas could be scaled to fit any size show. Here are a few examples of booths that got our attention, drew us in or kept us there.
How to Get Attendees’ Attention
There are only a few seconds to engage show attendees before they pass you by and talk to your competition. Standing out in the crowd is key and interesting graphics, text, lighting, and textures can make a huge difference in getting those potential customers to stop and take a closer look. Here are a few examples of those exhibitors that made us take a second look.
Invite Them to Stop
Now that you have their attention now it’s time to convince them to actually stop and interact with your staff. Games, mascots, photo-ops and interactive product spaces are good ways to give attendees just enough of a push to have a look around.
Engage With the Audience
Once attendees stop in your booth, it is time for your event staff to take action. A well organized, easy to spot and educated staff can turn casual booth visitors into long time customers. Be sure your space is adequately staffed; getting attendees’ attention and having them stop doesn’t help if they don’t learn about your products or services.
At this point you might be asking, “What about the giveaways?” Being a promotional advertising show, we definitely filled our bags with goodies. We’ll provide a recap of our favorite new products, but if you’re eager to learn more, contact your HALO Account Executive today.
What’s the most enticing exhibit you’ve seen at a trade show? Have questions about how to incorporate these ideas into your space? Leave a comment below.