Trend Watch: Natural Materials

Trend Watch: Natural Materials | HALO Branded Solutions

“What’s trending?” It’s a question you ask us often. The best part? It’s a question we love answering. Utilizing lots of research, our team compiles the promotional products that reflect the trends you’re seeing in retail stores, online, and on the street.

Today’s design trend conversation focuses on an enduring theme – Natural Materials.  The Natural Materials trend falls into the overarching trend called “Simplify”.  This design trend focuses on natural fabrics, a calming aesthetic and a departure from loud patterns and bright colors.  Products in the Natural Materials offering use bamboo, marble, cork and wood to create a rustic, cozy and understated feel – think the décor at your favorite coffee shop. Let’s take a look at some of the products included in this trend.

Design Materials Found in Nature

Products in this trend offering are mostly made with materials and fabrics commonly found in nature.  Bamboo, cork, marble and wood are the most common materials used in these products, and as a bonus – they decorate beautifully. Not only are these materials pleasing to the eye, but most times they’re textured, making these customized products more interesting for your intended recipient.  Gone are the days of your employees or clients throwing away or thrifting promotional products that you give out, products in the Natural Materials trend were developed to look classy but also function, making them the perfect addition to the home or office.

Another added bonus? These trendy, customizable products cover a variety of price points.  If you’re looking to turn your next tradeshow giveaway item up a notch, but still need to stick to your budget you can incorporate this trend under $6 with the Cork Tote:

Cork Tote | HALO Branded Solutions

Cork is the star of the show for this tote.  Designed with an open compartment big enough to stow everyday essentials, this tote is the perfect companion for running errands.  The textured feel of this bag adds interesting details, too.

Maybe you have a little more budget to play with, but you’re not looking for such a bold cork look? Try something a little more subtle, like the Valhalla Copper Vacuum Cork Tumbler:

Cork Tumbler | HALO Branded Solutions

Not only is this product on trend and beautifully designed, but it’s also practical! Built with copper vacuum insulation to keep drinks hot or cold for extended periods of time, this promotional tumbler will be an office staple in no time.  The cork bottom adds visually interesting details, but also keeps your tumbler firmly planted on your desk.

If you’re really loving the Natural Materials look, we even have products that mix and match materials within the trend.  Is there any material more classic and chic than marble? We’d argue no. The Marble and Bamboo Coaster Set uses mixed materials, and really is the perfect gift that your clients will hold onto for years to come:

Bamboo & Marble Coasters | HALO Branded Solutions

A coffee table must have – these customizable coasters can showcase your brand’s logo with a laser decoration method for an understated look.

If your next promotion or event requires a classic promotional item that clients or employees will want to keep, products in the Natural Materials trend are the answer. Love the trend but need some guidance on what products might work best for you? Contact HALO to talk about your options!

This entry was posted in Promotional Products, Trends and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.