As 2016 draws to a close, it is time to stop and reflect on your year. If you own a business or brand, it’s time to evaluate your company’s growth and decide how you want to acknowledge the people who have worked hard to improve themselves and your business in 2016. You may also be excited because your company is up for some recognition for the product or service it provides.
Here are a few reasons awards and recognition are important in business and branding.
They Provide Visibility for your Brand
How often do you find yourself online researching businesses, products and services before visiting or making a purchase? Just like positive reviews, seeing that a product or business is award winning gives us confidence in that brand. Winning awards helps brands stand out in a crowded marketplace.
They Provide Encouragement and Boost Morale
There are many different types of businesses and organizations as well as many different types of employees. Although employees may be working toward different goals, everyone likes to be acknowledged for the work they do. Awards not only recognize the goals we have reached, but they also encourage us to continue to strive for excellence.
They’re Good for the Bottom Line
Appreciation is a fundamental human need. Employees respond to appreciation and recognition because it confirms their work is valued. This is proven to increase job satisfaction as well as productivity, decrease employee turnover and, in turn, increase revenue.
Here are a few of our favorite award and recognition gifts for 2016:
Classic Award Styles
Decorative & Functional Awards
Awards with a Personal Touch
How do you plan to acknowledge your top performing employees this year? What is the the best award or recognition gift you or your business has ever received? Share your thoughts below.
Need help selecting the perfect award or building something custom? Contact HALO today.