According to the Advertising Specialty Institute, writing instruments are the second-most popular product category in the promotional products industry, behind only apparel. In 2008, writing instruments alone accounted for 5.3 percent of industry revenues – a total of $1.05 billion worth of promotional pens.
As opposed to a paper business card, a logo pen can serve as a permanent business card that business can use as a key marketing tool – whether it’s at a counter, a meeting, a convention, a tradeshow or a health fair.
Here are some points to consider when buying promotional pens.
Budget: The most important factor in determining what kind of logo pens you’ll buy is your budget. How much do you want to spend per pen? How much money do you have to spend on your promotional pens?
Twist or Click Most logo pens work by either twisting or clicking. With twist pens, the point retracts with a twist of the cap or barrel. Alternately, click pens work by pressing a retractable button at the top to expose the point.
Ink Color: Standard ink colors are black and blue, but you may want to make a statement by using red ink. For instance, a group of teachers or human resource managers may prefer red-ink promotional pens.
Ink Type: HALO offers ink types to satisfy all preferences, including ballpoint, fountain, rollerball and gel. Rollerball and fountain pens use water-based inks that require time to dry. Ballpoint pens use oil-based inks that are fast-drying. Gel pens have ink that is a mixture of oil and water.
Shelf Life: How long do you want your promotional pens to carry your brand’s message? If the intended shelf life is short and immediate, such as at a tradeshow, you can get away with buying inexpensive stick pens. If, however, you want to leave a more lasting impression, consider buying Bic promotional pens, which come in a variety of options and styles. The BIC Clic Stic pen is one of the best-selling promotional pens available because it lasts for a long time and is very customizable.