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Choosing Promotional Bags For Any Marketing Budget

Want to increase exposure for your business while simultaneously gaining your customers’ good will? Consider offering your customers promotional bags that are imprinted with your company’s logo, website URL and/or contact info.

These custom bags can be imprinted with a logo or message that will be seen repeatedly as customers use this again and again. In this way, you gain repeated impressions for your marketing dollar.

Promotional bags bearing your advertising message have multiple purposes and come in a variety of price points – so they are perfect for any business, no matter how small or large your advertising budget.

custom printed plastic bag

Starting at the low end of the “custom bags” spectrum is the plastic custom bag, which is what most grocery stores use today. Purchase groceries at almost any grocery store today and you will find that they are placed into plastic bags or paper imprinted with the store’s logo.

This type of plastic bag or paper gift bag can start as low as 10 cents per bag – making it an extremely cost-effective marketing tool that is useful at the same time.

Most Popular Promotional Bags

If you have a little more money in your marketing budget, you can purchase some of the more popular personalized bags in the mid-range category, ranging anywhere from $2 to $10 each. Types of mid-range customizable bags include:

  • Reusable tote bags promotional tote bag
  • Drawstring backpacks custom drawstring backpacks
  • Canvas and beach bags promotional canvas bags
  • Lunch and cooler bags promotional lunch bags
  • Messenger bags custom messenger bag

These reusable custom totes make the perfect tradeshow giveaway since buyers need something in which to carry all the goodies they get while on the show floor. Imagine: Everywhere you look, you see your company’s logo – and so does everybody else – in the hands of potential customers.

High Perceived Value Custom Bags

If you really want to ensure your promotional totes and bags will get optimal exposure, consider purchasing high-end custom bags, which can cost as much as $30 or more per item. Promo bags in the high-end range include:

  • Backpacks promotional backpack
  • Laptop bags custom laptop bags
  • Travel & duffel bags custom duffel bags
  • Fitness & gym bags promotional gym bags
  • Briefcases personalized briefcase

As you increase the quality of your custom bag investment, you will discover increased exposure and visibility for your business. Investing in high-quality promotional products such as these high-end bags will also raise your public image in the eyes of current and prospective customers.

Offering high-end promotional bags as giveaways or premiums will also score points with customers who appreciate the free custom bag. In many cases, your customers will be proud to tote your custom bag because they will wear them like a status symbol. Smart businesses achieve a win/win by offering promotional bags like these.

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