Why Pens are Worth the Pennies
Promotional pens are a staple in every business and every home. According to the Advertising Specialty Institute, a logoed pen is used three to four times daily over its lifetime. With 50% of Americans owning a logoed writing instrument, that’s a lot of exposure for your brand. The key to getting your custom pen used instead of a competitor’s pen is choosing the right one for your audience.
On average, promotional pens cost only 1/10 of a cent per impression. They’re a great way to stay on budget with your next campaign. So when choosing the right pen, cost shouldn’t be an issue. Value-priced pens do have their place. Your HALO Account Executive can help you shop for personalized pens under $1 if that’s what you want, perhaps for a large event as a draw to simply get people into your booth. In many cases, however, your goal should be to put your logo on the writing utensil the recipient always uses, so you may want to opt for something other than the cheap pens.
Consider a fun novelty pen to give your brand standout exposure. You’re different from every other company; embrace and highlight your unique qualities with fun and functional pens that recipients will love. From surfboard shaped pens and color-changing mood pens to talking bobble head pens and themed bend-a-pens, HALO has you covered.
For a more classic, elegant look, try sophisticated metal pens. HALO also offers gel pens and multi-function pens with styluses and even highlighters. Customized pens also make thought worthy gifts, and with HALO, you can choose from a variety of impressive executive pens.
Communicate your message with one of the most powerful and affordable advertising mediums. Custom pens give you the hands-on brand exposure you need to grow your business and your brand.
Source: Advertising Specialty Institute 2014 Impressions Study