The Marker vs. The Highlighter: Which is Right for Your Campaign?
Highlighters and markers are great for a multitude of events from corporate conferences to recruiting events and school giveaways. So when it comes time to order for your campaign, do you choose the promotional marker or the highlighter? If your budget can fit both, great! The more chance you have to be the only brand on the recipient’s desk, the better. Often, however, marketers don’t have a robust budget for various writing utensils. This is when you need to step back and analyze your strategy, and a HALO Account Executive can help you with that!
How will you be using the item? If it’s a giveaway at a large conference, a custom highlighter may have more impact than a marker, which might be mistaken for a pen at first glance. Promotional highlighters come in many styles, from goofy novelty highlighters to upscale, multi-function highlighters complete with sticky notes and a pen. They’re perfect for students and office employees alike.
Look for products with innovative inks that are quick drying, most versatile on various paper surfaces and resist smearing. Highlighters come in a variety of tips but the chisel tip is most versatile and is great for highlighting or underlining.
In some cases, markers may be more valuable than highlighters. Consider the industry your brand is trying to attract. Will a marker get used regularly or only once and a while? Permanent markers play an important role in warehouses, but are often used in offices, too. Writing with a marker gives a more permanent, official feel than one could get with a pen. Permanent markers have the ability to mark on virtually any surface from packages, to labels, to glass.
Both highlighters and markers offer a variety of colors and tip sizes to make your mark unique. Look for features that extend the life of your marker such as refillable options and safety seals to prevent dry out. Regardless of which you choose, highlighters and markers are a great way to stick out in a room full of traditional pens. Your HALO Account Executive can help you decide what’s best for your brand.
Other Promotional Writing: