How to Add Promotional Keychain Lights to Your Marketing Campaign
If you want your branded message to stand out among the competition, a promotional keychain light is a smart way to do it. According to the Advertising Specialty Institute, usefulness is essential in getting your promotional item noticed and not discarded. A keychain with a light is more useful than one without one, making it a versatile promo product to consider. How do you tie it into your campaign? It’s all about your target audience.
Small flashlight keychains are great for anyone who may need light in a tight space. Consider sewing enthusiasts as they thread a needle or an IT person looking at the interworking of a small tech item. Sometimes a smaller flashlight is easier to handle than a regular sized flashlight. If it’s on a keyring, it will always be there in a pinch, too.
Promotional flashlight keychains can also be used for various safety initiatives. Police stations can hand keychain lights to residents so they have a light while walking in the dark. Keychain lights with reflectors are a perfect giveaway for Halloween trick-or-treaters, and they also come in handy for nighttime runners. You can reach the latter group while organizing a run—give the lights away as a token of your appreciation for signing up.
However your audience uses them, promotional keychain lights will be used. You’ll enjoy prolonged brand exposure and thousands of impressions without breaking your budget.
Source: http://www.asicentral.com/Downloads/Public/impressionstudy/impressions-study-2014.pdf