Types of Promotional Pens & How to Brand Them

According to the Advertising Specialty Institute, 50% of Americans own a logoed writing instrument. Branded pens are an affordable way to get your logo and marketing message out to your audience. There are many types of promotional pens. Discuss your promotion with your HALO Account Executive to find the right pen for your marketing campaign and budget.

Ballpoint pens are a popular, inexpensive choice. They’re available in a rainbow of colors to complement your branding, too. Ballpoint pens are often refillable giving you prolonged brand exposure. Most ballpoint pens can be imprinted on the pen barrel. With barrel imprints, you can fit a small version of your logo, your company name, and contact information.

High-quality rollerball and gel pens are a top choice for executive gifts. They provide a fluid ink that easily glides on paper. Some executive pen sets come with rollerball and ballpoint pens or a mechanical pencil all in a nice box. Higher end pens can usually be imprinted on the barrel, cap or pocket clip. For a less intrusive mark, choose the cap or barrel imprint. Some metal pens can also be laser etched or engraved. Ask your HALO Account Executive about imprint options and pricing.  

Regardless of the pen style you choose, remember that your imprint may only appear in one color and must be small enough to fit on the pen. If you have a very detailed logo, create a modified, simpler one-color logo so your message is sure to get across. The clearer your message is, the more likely your audience will respond to it.

Source: Global Advertising Specialties Impressions Study - 2014 Edition