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HARNESS THE POWER OF BRAND RECOGNITION
The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how- and why- boosting your brand is key to any marketing strategy.
A TOP MARKETING GOAL
#1 Brand awareness is the #1 objective among marketers
35% name it as their primary goal
28% name is as their top social media goal
Also the #1 mobile advertising goal of consumer goods advertisers: 1 in 2 name brand awareness as their main campaign goal
79% of corporations are aiming to develop more branded content
$1,725,736: The average company’s annual spending on branded content, as reported in November 2012
WHY BUILD BRAND RECOGNITION?
80% OF THE TIME, THE LONG-TERM SALES IMPACT OF ADVERTISING OUTWEIGHS THE SHORT-TERM SALES IMPACT.
TIPS FOR DEVELOPING A STRONG BRAND
Spread the word with promotional products
83% of Americans like getting promotional products with advertising messages
1 in 2 would like to receive more!
When thinking of a promotional product acquired in the past 2 years, an astonishing 76.2% of consumers can recall 3 key pieces of information about the advertiser or product
Promotional items for trade shows, events & more!
Tip: Make sure you’re giving away items customers will use regularly!
69% of Americans pick up promotional products only is they’re useful
· Bags & Totes
· Water Bottles & Tumblers
· Pens & Writing Instruments
Develop a consistent color palette
80% improvement in brand recognition
12 The number of times a customer needs to see your color before he starts recognizing it in association with your brand
Distribute promotional calendars
77% of businesses remember the name of the company on their promotional calendar
78% plan to do business with that company again
76% say they view that calendar > 10x daily
74% of people remember the company name from a promotional calendar used in the household
41% have referred that company to someone else
Measure your success through brand recall and recognition tests
Social media and mobile have only offered more tools to achieve the same goal: a well-known and well-liked brand. Learn how HALO Branded Solutions can help.
Learn more about branding at: HALO.com/promotional-marketing
Copyright 2013 HALO Branded Solutions, Inc.