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Infographic: Harness the Power of Brand Recognition

The best marketers know that brand recognition is the secret ingredient for a company's long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how- and why - boosting your brand is the key to any marketing strategy and how branded products such as promotional calendars and promotional pens can help.

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Harness the Power of Brand Recognition

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Transcript

HARNESS THE POWER OF BRAND RECOGNITION

 

The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how- and why- boosting your brand is key to any marketing strategy.

 

A TOP MARKETING GOAL

 

#1 Brand awareness is the #1 objective among marketers

 

35% name it as their primary goal

 

28% name is as their top social media goal

 

Also the #1 mobile advertising goal of consumer goods advertisers: 1 in 2 name brand awareness as their main campaign goal

 

79% of corporations are aiming to develop more branded content

 

$1,725,736: The average company’s annual spending on branded content, as reported in November 2012

 

WHY BUILD BRAND RECOGNITION?

 

80% OF THE TIME, THE LONG-TERM SALES IMPACT OF ADVERTISING OUTWEIGHS THE SHORT-TERM SALES IMPACT.

 

TIPS FOR DEVELOPING A STRONG BRAND

 

Spread the word with promotional products

 

83% of Americans like getting promotional products with advertising messages

 

1 in 2 would like to receive more!

 

When thinking of a promotional product acquired in the past 2 years, an astonishing 76.2% of consumers can recall 3 key pieces of information about the advertiser or product

Promotional items for trade shows, events & more!

 

Tip: Make sure you’re giving away items customers will use regularly!

 

69% of Americans pick up promotional products only is they’re useful

·         T-shirts

·         Bags & Totes

·         Water Bottles & Tumblers

·         Pens & Writing Instruments

 

Develop a consistent color palette

 

80% improvement in brand recognition

 

12 The number of times a customer needs to see your color before he starts recognizing it in association with your brand

 

Distribute promotional calendars

 

77% of businesses remember the name of the company on their promotional calendar

 

78% plan to do business with that company again

 

76% say they view that calendar > 10x daily

 

74% of people remember the company name from a promotional calendar used in the household

 

41% have referred that company to someone else

 

Measure your success through brand recall and recognition tests

 

Social media and mobile have only offered more tools to achieve the same goal: a well-known and well-liked brand. Learn how HALO Branded Solutions can help.

 

Learn more about branding at: HALO.com/promotional-marketing

 

SOURCES

 

 

Copyright 2013 HALO Branded Solutions, Inc.

  

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