Why Promotional Desk Accessories?
According to the Advertising Specialty Institute, 22% of U.S. consumers own promotional desk accessories. The same study found that those desk accessories, be it a branded bookmark or a custom paperweight, tend to remain on desks for an average of 14 months. About 61% of recipients keep promotional desk accessories at the office. That means recipient will see the item on his or her desk daily, others in the office will see the item as they pass by, and visitors will notice it, too. By getting your promotional product on one desk in any office, you can earn numerous impressions.
Consult with your HALO Account Executive on the right desk accessory for your promotional campaign. HALO’s decorating techniques range from vibrant full color processing to elegant laser engraving on metal and glass products as well as traditional spot-color screen printing.
Promotional desk accessories make notable additions to mailers, too. Consider bookmarks, letter openers and magnifiers instead of traditional letters. Your mailer will have increased value and the recipient is more likely to remember your brand in the future.
Source: Advertising Specialty Institute, Global Advertising Specialties Impressions Study 2014 Edition, http://www.asicentral.com/Downloads/Public/impressionstudy/impressions-study-2014.pdf