Choosing Branded Sportswear
Branded sportswear can help you tap into highly lucrative markets in your community. Think about your kid’s little league team, your neighbor’s bowling league, your friend’s lawn care business, and your local booster club. The opportunities for promotional activewear are endless. High performance styles are on trend in other markets too, including corporate wellness programs and businesses looking to enhance an athletic image. Even if you’re not marketing to fitness enthusiasts, your promotional clothing can still be worn. If it’s comfortable and attractive, your audience is likely to wear it.
How do you choose the best performance apparel for your audience? If your audience works outside in the sun or expects to sweat much, clothes made from moisture-wicking or absorbent materials are good options. They will keep the wearer dry and cool during intense workouts and games. If you expect your recipients to wear the item on a daily basis (such as for practice warm up clothes or on the job), look for something that is easy to wash, too. The more often they wear your apparel, the more impressions your brand will receive.
Source: ASI Impressions Study 2016 (http://media.asicentral.com/resources/impressions-study-2016.pdf)