Promotional Hats

Why Promotional Caps and Hats Work

Promotional caps and custom baseball hats appeal to a wide audience making them an easy go-to for marketers. And they do work at earning many impressions. According to the Advertising Specialties Institute*, the average promotional hat in the U.S. earns 3,136 impressions in its lifetime. That lifetime is an average of 7 months, so imagine the number of impressions if your audience keeps and wears your hat for even longer.  Promotional headwear is a remarkable and effective medium to advertise your business, organization or event. 85% of people remember advertisers that give them a shirt or a hat. Personalized caps and hats are cost effective moving billboards reaching your market every time they’re worn.  

Many people have a favorite old baseball hat or knit cap. Make sure the one your audience loves is the cap with your organization’s name front and center. The key is finding a hat that appeals to your audience. That same study shows that 42% of people who own promo hats kept them because they were attractive. Different types of hats appeal to different types of people, and HALO offers a variety of styles. Consider your audience’s interests; would they prefer a traditional ball cap or a trendy trucker hat? Will they wear this hat at work? If so, do they need something that will absorb sweat or something that keeps them warm? Asking yourself questions about how and when your audience will use your promotional hat will help you find one that they’ll keep and wear more often.

 

Source: Advertising Specialty Institute, Global Advertising Specialties Impressions Study 2016 Edition, http://media.asicentral.com/resources/impressions-study-2016.pdf