Brand Marketing Specialist
Client:Yacht clubs in the beautiful town of Marblehead located 30 minutes north of Boston
I wanted to show the clubs how many different ways HALO could help. Over the years, I have been fortunate to cultivate good relationships with the buyers and members.
Target Audience:General managers, buyers for retail shops, commodore (gift for annual Commodore’s Ball), club members organizing special events, race committee, swimming & tennis instructors, junior sailing instructors, waterfront and kitchen staff.
In addition to selling customized items for retail, I provided personalized apparel for staff, race committee members and promotional items for annual summer cruises held on 20 to 30 boats that set sail for various destinations including Maine, Long Island, etc.
I introduced new products and ideas that represented the clients, worked with the retail buyers during off-season; delivered products personally, whenever possible and met with committee members for events to ensure they had everything needed.
Similar products used within this case study include: Chart tee shirts, polo shirts, hats, jackets, reversible vests, sweaters, raingear, flannel pajamas, tote bags, coolers, glassware, mugs, notebooks, umbrellas, blankets, mouse pads, bumper stickers, chart pillows (showing destination harbor), laundry bags, beverage insulators, awards (crystal, silver, pewter) and more.