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HALO Acquires Axis Promotions

STERLING, IL (January 29, 2020) – HALO Branded Solutions announces the acquisition of Axis Promotions, a brand merchandise company based in New York, New York.

Marc Simon, HALO CEO, noted, “Axis is a rapidly-growing distributor serving a blue-chip roster of global brands. Larry Cohen and his team have built Axis on creativity and exceeding client expectations, and we appreciate their trust in HALO’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both HALO and Axis for the benefit of the valued clients of both organizations.”

Axis Promotions CEO, Larry Cohen, added, “There is mutual respect between HALO and Axis. We have known each other for many years and recognize the amazing synergies our two companies share. HALO’s financial strength and business development tools will allow us to expand our reach with our clients and key prospects and to offer enhanced creative services, deeper supplier relationships, robust E-Commerce, and distribution capabilities. HALO’s client-centric and innovative approach aligns with the expanding needs of our clients.”

HALO will continue to maintain the Axis offices, and no further changes are planned.

About HALO Branded Solutions

HALO Branded Solutions, with operational headquarters in Sterling, Illinois, and HALO Recognition, based in Long Island City, New York, are industry-leading providers of branded merchandise and global recognition solutions. With a national salesforce, HALO helps businesses of all sizes by providing innovative branding and recognition solutions priced competitively and supported by world class technology and operational expertise.

About Axis Promotions

Ranked nationally as a top promotional products company, Axis Promotions partners with a wide breadth of clients to creatively integrate branded merchandise into dynamic marketing campaigns. Axis regularly wins awards for their creativity and is recognized on the Industry’s Best Places to Work list for their culture, which includes a socially and philanthropically active employee population. Axis is headquartered in New York City, with offices in Rye Brook, N.Y., Burlington, MA, and Chicago, IL.