Why Your Brand Needs a Calendar
According to the Advertising Specialty Institute’s 2014 Impressions Study, promotional calendars are better at driving new business than shirts, drinkware or even hats. And people tend to keep calendars for an average of 12 months. That’s longer than many other promotional products. With that in mind, a calendar’s cost per impression makes it a budget-friendly option for any brand.
Custom calendars are displayed prominently in the home and office for optimal viewing. In fact, the Promotional Product Association (PPAI) estimates that there are an average of three calendars per home and two per business. Imagine if your brand was on just one of those calendars. No other product can give your brand that kind of exposure in this price range. Also, your contact information is always in close range, so you are making it that much easier for clients to reach you. Whether you are starting a new calendar project or improving an existing program, the goal is the same—we are intent that year after year the calendars you choose will increase in importance to you and your customers while generating a great return on your investment.
HALO.com features a large variety of promotional desk calendars, promotional wall calendars and imprinted budget calendars. Some start as low as 16 cents each. Many are exclusive to HALO, which means you get more unique artwork and are less likely to have the same calendar as your competitors. No matter which type of calendar you choose, it will be easy to customize with your logo and brand messaging.
Studies have shown that corporate and business calendars are the most cost effective and personal medium to carry your message for the longest period of time. HALO will help you find the promotional calendars that will make your marketing campaign most successful. Custom calendars are absolutely your best branding product at the best value.
· Advertising Specialty Institute 2014 Impressions Study
· The Calendar Advertising Council & 2011 Promotional Products Association International