Custom Toys

How to Choose Promotional Toys

When considering adding promotional toys to your marketing mix, it’s important to keep your audience in mind. Toys can appeal to people of all ages. So what type of promotional toys will work best for your campaign? Ask yourself the following questions before making a purchase.

1. Where will my audience receive these items? If you’re promoting your brand at an outside event, look for a promotional toy that attendees can play with right then and there. Beach balls are great travel companions since you can save space by deflating them, and they’re safe to play with in large crowds. Promotional flyers are another fun outdoor option, and they’re sure to touch multiple hands meaning more exposure for your brand. If you’re inside, look for items that sit nicely on a desk such as stress relievers or puzzle games.

2. What is my message? If you’re promoting your school’s math team, a promotional football may not be the best toy option. It’s important that whatever item you choose represents your brand while also appealing to your audience.

3. Do I want multiple people playing with my promo item? When promoting a team, a large event or a group activity it’s safe to market to multiple people at a time. You’re hoping for a large turnout and the entire group qualifies as potential attendees. On the other hand, if you’re promoting a more personal service, special sale, or commemorating an event, you want something that each individual can take with them as a keepsake so they remember your brand in the future.