How to Choose a Promotional Wallet or Card Holder
Promotional wallets are a smart product choice if you want your brand to travel everywhere your target audience goes. Most people never leave home without their wallet which means your brand will always be in their pocket, too. How do you choose the right promotional wallet for your marketing campaign?
Is it a gift? If you’re looking for an affordable gift to give out to many people, faux suede or leatherette wallets are a good choice. When shopping for higher-end gifts for executives or employee recognition, look for real quality leather and consider personalization to include the recipients initials. One of the main benefits of gift-style wallets is that the decoration is typically subtle. Your brand will be present, but it won’t intrude on the elegant look of the wallet.
Is it a giveaway? Promotional wallets and card holders can make fun giveaways at trade shows, conventions and other large scale events. They’re typically affordable enough for large crowds while still being extremely useful. Look for a card holder that sticks to the back of phones to boost the chances that it will get used. People love the convenience of having all of their necessities in one place. Other affordable options include zippered pouches with clips or keychains. Recipients can put cards, money and cell phones in the convenient pouch and clip their keys to the key ring.