How to Choose Trendy Promo Apparel
Following the latest fashion trends can be tricky. Some trends last for years and others are mere fads. So how do you know what’s trending right now? What should you look for in your next fashion apparel purchase?
If you’re unsure about styles that are “in”, choose something classic like a t-shirt in a trendy color. Pantone® color of the year is a good resource if you’re unsure what colors may be popular. Choosing the right green or red can make a big difference. Browse fashion magazines and websites as well as home decorating resources to see what colors are trending. If you don’t like the trendy colors or think they clash with your brand, remember that black and shades of gray go with almost anything.
Choose styles that promise “more for your money” with standout fashion attributes, such as textured fabrics, blocked silhouettes and heathered colors. The ability to crossover from work to weekend outfits or workout gear to casual attire will help your promo apparel become a favorite in anyone’s closet. Detailed apparel with more wearability is perfect for employees. They’ll feel encouraged to wear the apparel in and out of the office.
The outerwear category continues to benefit from technical advancements, creating functional pieces for an on-the-go lifestyle. “WOW” your buyers with thermal compressible outerwear and updated bonded jackets constructed with a highly breathable fabric that offers wind and water protection without sacrificing ease of movement. Lightweight, soft and quiet fabrics are also important characteristics to consider. Advanced outerwear is perfect for attracting serious athletes. Consider this apparel trend as a marathon gift or fitness club membership reward.
Although technology forges us ahead, retro apparel is popular. From casual cottons in our new heather T-shirt and color wash hoodie to contrast- color piques in our basic polos, these vintage looks celebrate styles of the past. Consider trendy vintage apparel if you’re promoting a historic landmark, museum, or organization with a strong history and “classic” values.
Every year, new fashion trends surface. There are many you can follow, so remember to choose a trend that aligns with your brand and target audience. If you have any questions about fashion trends or your promo apparel order, contact your HALO Account Executive.