Thinking Outside the Phone: Customized Promotional Cleaning Cloths
How can you customize promotional cleaning cloths for your audience? At a glance, they seem like a simple solution for any event. They are soft enough to clean most screens, and since most of your recipients have phones and/or tablets, personalized cleaning cloths are almost guaranteed to be used.
It’s true that promotional cleaning cloths can be used to clean phone and tablet screens, but there are many other uses for them if you dig a little deeper. While mobile phone and tablet screens do need to be wiped from time to time, focusing on other uses may be more beneficial to you in the long run. You can run a more targeted campaign and recipients will feel that the product is more thoughtful.
Consider other items that need a soft touch when cleaning such as eyeglasses and camera lenses. A personalized lens cleaning cloth would be valuable to people who interact with these items on a regular basis. Glasses wearers and photographers likely clean their lenses multiple times a day, which would mean more brand exposure for you.
You can choose the size and shape that best suits your needs. So if you’re putting a custom lens cloth in every case of new eyeglasses, you can choose a smaller cloth than one you would use to clean a camera lens. Additionally, the printing opportunities on cleaning cloths are broader than on other promotional items. Consider adding a schedule of upcoming classes or events and information on how to enroll. And the branding doesn’t stop there. Promotional cases are included with many custom lens cloths. That’s just one more opportunity for you to get your message to the recipient.
For additional ideas on how promotional cleaning cloths can be catered to your marketing plan, contact a HALO representative today.