Tapping into Coffee Consumption for Your Promotion
Without coffee’s energizing effects, many people would grind to a halt. The National Coffee Association (NCA) reports that 59% of American adults drink coffee daily, and 71% drink it at least once a week. It’s no surprise that promotional coffee mugs are one of the most effective brand-building gifts in a marketer’s repertoire.
Consider the custom coffee mug’s use over an average day. According to the Advertising Specialty Institute, 25% of U.S. consumers own logoed drinkware. Of that group, 50% use it two to three times a week or more. Customizable coffee mugs travel to meetings, lunchrooms, presentations, and to the break room coffee machine. This offers an opportunity for multiple people to see your brand every day.
In addition to customers, coffee mugs make great gifts for staff. Purchase a set of branded coffee mugs for use in the office, so everyone has access to them and so your entire staff sends the same message to office visitors. Why not offer visitors a hot beverage delivered in a sleek branded mug, too?
While classic ceramic mugs are a nice go-to, HALO offers a variety of other styles, too. Glass mugs offer a chance for your logo to stand out against the mug’s contents, while tall, slender mugs provide ample space for elongated logos. Stainless steel mugs keep contents hot for longer, and insulated polymer mugs offer unique branding opportunities such as embroidered emblems and Full Color wraps.
Sources:
- National Coffee Association, “Coffee is Americans’ Favored Daily Beverage Next to Water”, March 2015
- ASI Central 2014 Impressions Study