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Breast Cancer Awareness Marketing Ideas Using Promotional Products

Now that you have determined your audience, it’s time to develop an awareness program using breast cancer awareness events that can bring attention to this disease with an event to convey prevention knowledge. Interested in something casual? Or maybe your group is looking for something a bit fancier.

Organizing Your Breast Cancer Awareness Program

Now that you have determined your audience, it’s time to develop an event or program that can convey awareness and prevention knowledge. Interested in something casual? Or maybe your group is looking for something a bit fancier.

Breast Cancer Awareness Walks

Walk marathons are popular breast cancer awareness marketing ideas for a few key reasons. Aside from being a healthy exercise, walks give participants the opportunity to raise money with friends, family and colleagues by pledging a distance they will walk. Events like this also attract a large amount of people, which can raise more awareness and funds onsite.

Find a nearby forest preserve or a high school track that can serve as the walking or running area. Set up booths at the start, middle and end of the walk and provide prevention and awareness tips.

Provide breast cancer awareness promotional items for participants that raise a set amount of money – offer bigger prizes for higher donations. Consider giving a Iron Soft Enamel Custom Shaped Pin - 1" that can be worn by your event staff.

Iron Soft Enamel Custom Shaped Pin - 1"

Product Style # 6639-1ISEP

Formal Benefit/Gala

A benefit or gala is a great way to fundraise for breast cancer research. Promote your benefit heavily to attract a big crowd. You ticket price can be used to both raise money for research and offset costs. Stress the point that their contribution benefits Breast Cancer research.

Make sure to utilize community centers as venues—many times, these spaces can be a cost effective venue or free of charge. Consider auctioning off items donated from local businesses, which will bring in pure profit for your fundraiser. Events like this may require entertainment such as a DJ or band, so it is best to ask personal contacts who may donate their services.

Thank your guests with promotional gifts that remind them they support cancer research for the cure ass portion of your purchase price is donated to The Breast Cancer Research Foundation.

Who is At Risk for Breast Cancer?

Women, age 40 and above are the most at risk.

Research shows that one in eight women in the United Sates will develop breast cancer over their lifetime. Although men can develop breast cancer the disease is about 100 times more common among women. Age also plays a critical role in determining your audiences’ level of risk. Studies show that one in eight women younger than 45 will develop breast cancer. In particular, women above age 40 are at a higher risk of developing breast cancer.

Regardless of age or gender, this disease affects many lives, of those who are diagnosed, those who are in remission and loved ones of those who have battled the disease. Education and awareness are essential to prevention and awareness.

Risk Factors

Outline the risk factors and provide healthy lifestyle tips to combat them. Certain risks are hereditary, like gender, age, genetics and family history of breast cancer. Lifestyle risks, such as alcohol consumption, being overweight and lack of exercise can also put you at a higher risk.

It’s important to educate your audience on both types. Providing healthy lifestyle education is one way to decrease risk factors. Fitness items including pocket brochures on a how to maintain a healthy exercise routine and jump ropes are great ways to promote steps towards a healthier lifestyle.

Combating Lifestyle Risks with a Healthy Body Weight

Obesity can increase the risk of breast cancer. Extra fat cells harbor more estrogen in the body, which allows hormones associated with breast cancer to develop. A weight that is above the score of 25 for the Body Mass Index (BMI) calculator is unhealthy and can increase the risk of breast cancer. Give free BMI readings at your event to prevent unhealthy weight and reduce risk.

  • Avoid exposure to chemicals in plastic. Research has shown that scratched or heated plastic releases a synthetic estrogen agent called bisphenol A, or BPA, which increases the risk of breast cancer development. Suggest glass or stainless steel water bottles or offer complimentary sports bottles like our BPA-free Travel Bottle with Flip Top Lid.
  • Limit alcohol consumption. Healthcare professionals state that overconsumption of alcohol can raise the risk of breast cancer development.

Encouraging an Early Detection

Breast cancer prevention is most effective when women get checked early on. Women over age of should get mammograms every 1-2 years, more often for individuals with a family history of breast cancer.

Provide participants with an early detection plan. The best way to reduce risk and fight breast cancer is to have an early detection plan. Create a plan that helps your audience create reminders to do breast self-exams and schedule clinical breast exams and mammograms based on age and health history.

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