HOW TO APPLY

In a 400-600-word essay, write a response to one of the following essay prompts. Please include proper citations.

1. Describe your favorite use of promotional products by a company or organization. What was the product? Why was it a positive addition to the brand's marketing campaign? Explain how it was integrated with other marketing pieces and how it affected your relationship with the brand.(Example: You received your favorite bag while volunteering in your community or you saw a "street team" promoting a new beverage with samples and water bottles.)
2. Describe a community branding event done well. What organization or brand hosted the event? What was the objective? How were promotional products incorporated? Was the objective met? If so, what helped make the event a success? If not, could the brand improve the event next time?
3. Give an example of a product launch (or new brand launch) done well. What brand/product was it? Who was the target audience and how did the brand attempt to reach that audience to make a lasting impression? What marketing materials (ads, promotional products, etc.) were used in the campaign?

• Submit your essay, transcript, and letter of recommendation via the form below. (Note: You must attach/upload all files before clicking "submit".) If you have any questions or technical issues, please contact [email protected]
• Late applications will not be considered.
• Applications with persistent spelling or grammatical errors will not be considered.
• No substitutions, new drafts, or corrected pages will be accepted once you have submitted your original application.
• Please name and save your files in the following format:
  1. LastName_FirstName_Essay.pdf
  2. LastName_FirstName _LetterRec.pdf
  3. LastName_FirstName _Transcript.pdf

Selection criteria

1. Answer to 100-word marketing question (described above), official transcript, and letter of recommendation must be submitted with your essay for consideration in this contest.
2. Essay grading scale