Teams and Businesses That Work Together are Sure to Score

Soccer themed promotional products are great for building team spirit on the field. You can also use soccer-themed promotional products off the field to generate unique exposure for your team, organization or even your business.

Working with a corporate sponsor is an easy and cost-effective way to promote your team. Sponsors provide some financial backing to support your play. They are also invested in your team, automatically growing your fan base. This increases your team’s visibility and helps generate support from the community and other sponsors. 

Businesses can benefit from sponsorships, too. Supporting a team will put your company’s logo front-and-center on their soccer promotional products. This helps garner support of the community and attract new customers. Consider sponsors of Major League Soccer teams. They have their logos showcased on players’ jerseys, equipment and all around the stadium. Your business can benefit from the same marketing strategy. Even at a local level, school, amateur and semi-pro athletics teams are always looking for sponsors.

Businesses often struggle to reach new groups of potential customers, so take another tip from the pros: host a co-sponsored sports event. For instance, your business could work with a local team to organize a soccer tournament. You can help cover some of the costs in exchange for brand exposure on items like premium leather soccer balls and custom t-shirts for registrants.

For both teams and businesses, creating loyal fans is vital to your success. One way to keep fans and draw new ones in is to keep your name in their minds. For example, if a gym owner really wants to get some exposure among 30-45 year-old women, she can sponsor a traveling soccer team and put her logo on a soccer ball keychain. This is a great idea for attracting moms of soccer players and increasing visibility to this specific audience. Similarly, if a local sporting goods store wanted to get in good with high school soccer athletes, they could give each player a unique water bottle. Creative and useful soccer giveaways help people remember your business.